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Award winning sulfate-free formula rich lather gently cleanses and moisturizes helping to reduce breakage during shampooing. Made with pure shea butter and formulated without harsh ingredients. NO MINERAL OIL, SULFATES, PARABENS, SILICONES, PHTHALATES, GLUTEN, PARAFFIN or PROPYLENE. Benefits: Rich lather removes heavy buildup Gentle formula prevents breakage Great for natural & colored hair Awards: 2014 Ebony Beauty Grooming MVP Winner