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Jenny and Mickala are two hard-working mothers with a long-time passion for the beauty industry. Having met in 2014, entrepreneurship was always the main topic of their many conversations. A conversation that would lead to more than just words, Jenny and Mickala founded Shades of Beauty Supply in 2020. Shades of Beauty Supply is birthed on the foundation of diversity, and inclusivity. In an industry that isn’t largely owned by blacks, it was important for these women to enter into a space that was created by and for us.

Our mission is, no matter the flaws, or what others may say, please always know beauty comes in every shade!
Shades of Beauty Supply is your one-stop-shop for all your beauty supply needs and accessories. All walks of life are welcomed to explore our world of beauty and treated with exceptional customer service. We pride ourselves on providing quality products along with the best customer service to build, grow, and glow with our beauties!
Shades of Beauty Supply is dedicated to creating the best selection of products

We are always on the lookout for the latest trends and hottest styles. Shades of Beauty Supply is dedicated to creating the best selection of products to help you be your best self, love the skin you’re in, and slay everyday!

Connect with us by snapping a picture of yourself with your Shades of Beauty Supply purchases and tag us on your post. We would love to repost you on our Instagram and Facebook.  Don’t forget to use our hashtag #shopsobeauty.

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